ON-Page SEO factors

In search Engine Optimization , on-page optimization refers to factors that have an effect on your website or web page in organic search results.

Keyword in title tag

 The title meta tag is one of the strongest relevancy signals for a search engine. The tag itself is meant to give the accurate description of the pages content. Search engines use it to display the main title of a search result. 

Keyword in description tag

It is crucial for gaining user clicks from search results pages. Including keyword in it makes it more relevant to a search engine and a searcher.

Keyword in H1 tag

 H1 tag is yet another relevance factor, serving as a description of the pages content. It is still a good practice to include your keyword in a unique H1 tag on a page.

Length of the content

Google therefore looks for authoritative and informative content to rank first. Longer your content is, the greater the chance that you can cover more aspects of your topic. 

Canonicalization

canonicalization refers to individual web pages that can be loaded from multiple URLs. This is a problem because when multiple pages have the same content but different URLs, links that are intended to go to the same page get split up among multiple URLs. This means that the popularity of the pages gets split up

Image Optimization

It’s not only text that can be optimized on a page but other media too. Images for instance can send the search engine relevancy signals through their alt text, caption and description for instance.

Content Updates  Google looks for recently updated content, especially for time-sensitive searches. Highlighting this factor’s importance, Google shows the date of a page’s last update for certain pages

Outbound links

Too many outbound links however can greatly diminish the page’s PageRank, hurting its search visibility. Outbound links can affect your rankings but use them in moderation.

Internal links

Interlinking pages on your site can pass their strength between them

Keyword in URL

 Including keyword in the URL slug (that’s the bit that appears after the “.com/“part of the URL) is said to send another relevancy signal to Google.

http://www.bizbilla.com/